These are not just numbers — they’re the bar for whether our strategy is working. Your job now is to translate them into execution.
Think about the pages, links, features, or campaigns required to hit these goals. I'll step in if the plan doesn't match the urgency we need.
Each leader must set 2+ OKRs and propose 1 bold idea. If it came from me, I own it. If it came from you, you own it. Let's move.
Our core review content drives significant acquisition. These targets and priorities ensure we maximize its impact.
Monthly acquisition metrics.
| Metric | July | August | September |
|---|---|---|---|
| Clicks | 4,453 | 5,244 | 6,674 |
| Signups | 661 | 825 | 1,273 |
| Funded Accounts | 236 | 295 | 455 |
Click → Signup: 10%
Click → Funded: 4%
Signup → Funded: 40%
Our digital platforms are key to user engagement and long-term profitability. Here are the targets and strategic drivers for both.
Monitoring user growth and engagement within the mobile app ecosystem.
| Metric | July | August | September |
|---|---|---|---|
| Users | 13,730 | 15,790 | 20,422 |
| New Yearly Trials | 693 | 896 | 1,350 |
| Yearly Actives | 682 | 890 | 1,159 |
| New Monthly Trials | 406 | 525 | 791 |
| Monthly Actives | 230 | 312 | 411 |
Trial Rate: 8%
Trial → Paid: 30%
Churn Rate: 60%
Gauging the performance and user base expansion of our web platform.
| Metric | July | August | September |
|---|---|---|---|
| Users | 228,378 | 276,110 | 388,987 |
| New Yearly Trials | 288 | 348 | 490 |
| Yearly Actives | 241 | 327 | 431 |
| New Monthly Trials | 511 | 618 | 871 |
| Monthly Actives | 275 | 377 | 483 |
Trial Rate: 0.35%
Trial → Paid: 30%
Churn Rate: 60%
Our Q3 efforts are a stepping stone towards a much larger goal. This table shows the scale of growth required to hit our 2025 revenue and user targets.
| Metric | Current | Target |
|---|---|---|
| Web Traffic | 316,000 | 659,000 |
| App Traffic | 14,000 | 55,000 |
| Web Conversion Rate | 0.05% | 0.5% |
| App Conversion Rate | 4% | 10% |
| Trial → Paid | 30% | Maintain |
| Yearly Pricing | $71.88 | $119.88 |
| Monthly Pricing | $14.99 | $29.99 |
| December Revenue | — | $200k (~8,000 users) |
Assumed split between monthly and yearly subscriptions for App and Web platforms.
App Plans
Yearly: 63.05%
Monthly: 36.95%
Web Plans
Monthly: 64.00%
Yearly: 36.00%
This high-stakes initiative has critical early checkpoints. Failure to see movement by Week 4 indicates the campaign is likely doomed. We must track these signals closely.
Your role in translating these targets into actionable plans is crucial for our collective success.
Each leader must set 2 or more top-level OKRs that directly contribute to achieving these business targets.
Each leader must propose at least 1 bold idea that didn’t originate from me. This fosters ownership and innovation.
Let’s move.